Alex Bicknell began Tomorrow:AM in November 2006.
In the last 10 years, Alex has created marketing strategies and built marketing capability as a consultant to the consumer goods, financial services, health, travel and media industries for a diverse range of businesses and brands.
He previously held positions with marketing and sales responsibilities for Heineken, Whitbread, Britvic and ICI. He is a graduate of Cambridge University.
He has worked in North and Latin America, Asia and Africa as well as across Europe.